Proenza Schouler White Label - a brand new line from the house - celebrates effortless versatility. Since their brand's inception, in 2002, "the boys" like Hernandez and McCollough have produced a series of defining looks that have gone wild with textiles, silhouettes and techniques (think kimono wraps, tie-dye explosions, palm-leaf patterns, bleached denim, deconstructed bandage dresses). Much of their inspiration over the years comes from ritual journeys they take at the end of each season to destinations such as: Bhutan, American Southwest Peru and Japan. The other creative vein that they use is modern and contemporary art. Proenza Schouler White Label will offer a more casual look, more accessibility than from their main line such as: jewelry denim, t-shirts and basic items. White Label will reportedly not act as a spread line for Proenza, but rather as a "sister collection." Where the iconic tie dyes, dresses and bags are really allowed to shine through.