Faithfull The Brand was founded in Indonesia 2012 by Sarah-Jane Abrahams and Helle Them-enger. The 3 cornerstones of the brand are authenticity, care and quality, which are woven into its fabric. They have collaborated with the best of Bali's producers in order to maintain precision in the craftsmanship. They have continued to work with the local community in Bali to maintain authenticity. At the heart of the brand are the design-influenced silhouettes with a sense of summer and a spirit of travel that come to the fore.

Faithfull The Brand is known and loved for its vintage-inspired prints, flattering shapes and unique styles, with a touch of sun-seeking and romantic dreams. 

Women all over the world look to Faithfull The Brand for their unique campaign images that give a kind of holiday vibe, but also their very unique styles.